GenWeb – A strong web and social media presence is essential for health and medicine organizations, helping them to reach a broader audience and provide helpful resources to those in need. Health organizations must have a website that reflects their commitment to providing expert medical care and up-to-date health information. The site must be easy to navigate and mobile-friendly, providing patients with a seamless user experience. Social media platforms offer excellent opportunities to engage with their audience, providing valuable information, wellness tips, and news updates. Through the use of social media, health organizations can create an online community that fosters trust and encourages engagement. Social media platforms also allow organizations to reach out to potential patients, provide them with helpful information and answer queries. By having a strong web and social media presence, health organizations can establish themselves as trusted sources of health information, and build brand awareness, all while improving public health.